Jazz Your Jumper

© Jeff Moore © © Jeff Moore: Alexandra Burke is pictured in a personalised ‘Elf in the Room’ jumper, in a humorous nod to her iconic ‘elephant in the room’ meme, to launch Save the Children’s ‘Jazz Your Jumper’ pop up store at Westfield London

Pop into Westfield London today and “Jazz Your Jumper” for Save The Children…

A new pop-up store powered by Save the Children and Thrift+ will help you give an old knit a festive facelift, so why not pop into Westfield today and take a look?

Singer and actress, Alexandra Burke, launched the pop-up this week and was photographed adding the finishing touches to her personalised ‘Elf in the Room’ jumper.

Professional upcyclers will be on hand to adorn visitors’ knits with a wide variety of bespoke Christmas designs using the latest heat transfer technology. Anyone without a jumper of their own will be able choose from hundreds of pre-loved designer options available in the store, donated by second hand fashion retailer Thrift +.

With over half of Londoners owning at least one item of clothing that they have never worn, Thrift + is urging the nation to upcycle their existing knitwear or buy a second-hand jumper instead of purchasing anything new, to help make this the most sustainable Christmas Jumper Day yet.

Alexandra said,

I had so much fun jazzing up my jumper. My once plain and never worn sweater is now fun and colourful! I couldn’t decide whether to add baubles, bells or tinsel – so I went for all three!

“Since becoming a mum I’m now more aware than ever of the challenges that children and babies can face, both here in the UK and around the world, so I’m extremely proud to be partnering with Westfield London and Save the Children whose work strives to help children reach their full potential. “

Kate Bishop, Head of Retail at Save the Children said, “Christmas Jumper Day is all about making the world better with a fun and fabulous sweater! This pop-up is the perfect opportunity to give a new lease of life to that jumper you have lying at the back of your wardrobe or grab a pre-loved one in need of a new home.

“With the cost-of-living crisis continuing to bite, we’re also encouraging children to come along and jazz up their school jumpers for free with a selection of removable festive decorations. Christmas Jumper Day is for everyone, regardless of whether you have a new jumper to wear.”

Where To Find Us

Jazz Your Jumper, powered by Save the Children and Thrift+, can be found on the ground floor of Westfield London between Superdry and Footlocker from 10am-9pm today, Thursday December 8.

If you can’t pop along, you can still support  Christmas Jumper Day. Get together with friends, family, colleagues or classmates, throw on your favourite second-hand sweater on December 8 and donate £2 (or £1 for kids) to Save the Children.

For every £1 donated, the UK Government will double it up to the amount of £2 million to help mothers and babies thrive in some of the most rural communities in Kenya.  All other funds raised will help some of the most disadvantaged children in East Africa, across the world, and in the UK, get access to food, healthcare and education.

Allison Hay

I joined the "My Weekly" team thirteen years ago and, more recently, "The People's Friend". I love the variety of topics we cover both online and in the magazines. I manage the digital content for the brands, sharing features and information on the website, social media and in our digital newsletters.